The global fashion industry generates over $1.5 trillion in revenues annually due to the significant appeal of the public in trendy clothes, shoes, and accessories. Fashion is a cultural and social element that transcends the class divide. People in various economic segments adopt or express fashion statements according to their financial circumstances. However, luxury and celebrity fashion segments are the driving force behind the global fashion industry. They define and introduce new trends that trickle down into other fashion segments, eventually making their way into retail chains and stores. Celebrity and luxury fashion involves prominent designers and brands that create iconic clothing and styles for celebrities and other prominent clients. Celebrity and luxury fashion also stem from the shows and brands coming out of the Big Four or the most prominent fashion cities, including New York, London, Paris, and Milan.
Although the Big Four play a significant role in the fashion world, several other cities like Dubai are emerging as contemporary regional hubs for fashion. Dubai is a city and emirate in the United Arab Emirates and a regional hub of fashion, luxury, leisure, shopping, and vacationing. Dubai emerged as a hip and happening city in recent decades due to the government’s open economic policies and attempts to transform it into a tourist destination. The real estate and urban development projects transformed Dubai into one of the most attractive cities for businesses, celebrities, brands, and entrepreneurs. The Dubai fashion scene dominates the regional market due to the presence of several prominent brands and frequent fashion shows. Many local and international celebrities, businesspersons, socialites, and other prominent individuals frequent Dubai to fulfill their fashion requirements.
The happening Dubai fashion scene compels many designers and entrepreneurs like Tutus Kurniati to increase their presence to promote celebrity fashion in the region. Tutus Kurniati is an Indonesian entrepreneur and fashionista passionate about promoting fashion clothing and accessories. She established the Tutus Kurniati celebrities’ choice concept store in Dubai in 2019 after arriving in the country with her husband. Her rationale for opening the store in Dubai, UAE, was to define and target the region’s resort wear and luxury fashion market by offering clients unique online and offline shopping experiences. The purpose of opening a celebrity fashion concept store in the glorious Nakheel Mall in the auspicious Palm – Jumeriah area of Dubai was to promote fashion brands among fashion aficionados from Bollywood to Hollywood.
Tutus Kurniati is a unique fashion outlet that caters to women’s needs and requirements for luxury resort wear in different settings and contexts. The boutique offers clients all clothes and accessories they require in a resort town anywhere in the world, regardless of the climate or environment. The Tutus Kurniati celebrities’ choice concept store caters to the varying demands for luxury clothing and accessories by offering numerous products of multiple brands under one roof. The inspiration from Dubai’s lavish beachfront setting and lifestyle compelled Tutus Kurniati to launch a resort-wear celebrities’ choice fashion concept store. The Tutus Kurniati store offers the best resort wear and luxury clothing selection from high-end brands to prominent clients, celebrities, and socialites from Hollywood to Bollywood. Dubai is among the most bustling and tourist-friendly cities in the Middle East, attracting millions of visitors each year, including prominent celebrities, businesspersons, and other socialites. Most celebrities and visitors want to buy resort-wear clothes and accessories from accessible stores or regional locations. Tutus Kurniati’s rationale for starting her business in Dubai and establishing a store in the premium Nakheel Mall in the opulent Palm – Jumeirah was to cater to the unique needs of celebrities and other influential people.
The Celebrities’ Choice fashion concept store caters to the fashion needs of prominent individuals in the region by offering an accessible entity with an array of designers under one roof. The celebrities’ choice fashion concept store represents over 44 international brands with unique and innovative clothing, resort wear, beachwear, swimwear, and accessories. The celebrities’ choice fashion concept store is different and unique from other fashion stores in the Persian Gulf because it offers exclusivity in luxury fashion and resort wear rather than selling basics. Dubai’s appealing coastline, lifestyle, and prominence in the Middle East and Persian Gulf region inspired Tutus Kurniati to create a fashion store exclusively offering resort wear to clients according to their preferences and fashion trends. The Celebrities’ Choice fashion concept store is leading and defining the Dubai luxury fashion scene by offering a unique collection of luxury and resort-wear lines from over 44 prominent designers.
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