Roxy Aguirre’ journey is a testament to resilience and the power of transformation. Based in Los Angeles, Roxy embarked on her entrepreneurial path a decade ago, fueled by personal challenges and a determination to regain her strength and confidence. Her story begins with a series of life-altering experiences: the diagnosis of her son with Autism, her mother’s battle with cancer, and her own struggle with Lyme Disease. These events, which could have easily diminished the spirits of many, instead ignited a fire in Roxy to rebuild her life and health from the ground up.
Her brand, which reflects her life’s journey, aims to empower women to live their lives to the fullest. Roxy’s approach began with leveraging social media as a tool to enhance and establish her brand’s presence. Through her platforms, she aspires to show women, especially mothers, that they can achieve their desires, such as participating in a photoshoot, a task they may have previously thought impossible. Roxy’s goal is clear: to empower women to believe in themselves and their potential. Her message emphasizes the strength and resilience inherent in womanhood.
This summer marks an exciting expansion of her brand with the launch of “Love Roxy,” a clothing line designed to make women feel both sexy and empowered. This unique line of lingerie, designed for more than just the confines of the home, encourages women to feel confident and attractive in any setting, be it a dinner in Paris or a night out in Miami.
In Spring 2024, Roxy plans to further her brand’s reach with the launch of an elegant podcast, “Sexy Affair.” The podcast aims to destigmatize conversations around sex and encourage people to embrace their fantasies and lovemaking desires. Roxy intends to create a relaxed and open environment for her guests, with diverse topics and humorous segments, including games. Drawing on her Latina heritage, she plans to add a unique flavor to these conversations. Although primarily aimed at women, the podcast is inclusive and intends to explore the various layers of human experience.
Looking ahead, Roxy envisions her brand as an ecosystem, with a particular focus on a non-profit initiative for autistic children. This non-profit will offer therapeutic support to children and adults, involving activities with plants and animals, among other things. The goal is to provide opportunities and support, fostering a community where individuals, especially those on the spectrum, feel included and valued. Additionally, Roxy is determined to provide a platform for those often overlooked in society. Her vision includes creating opportunities for models on the autism spectrum and others who need support, embodying the values of love, help, and opportunity. This initiative is not just about inclusion; it’s about creating a family-like environment where everyone feels valued and supported.
Roxy’s social media presence, with profiles on Instagram (@bodybyroxy), Twitter (@roxyreyes69), and TikTok (@bodybyroxy), serves as a window into her world. These platforms showcase her journey, her brand, and her mission to empower and inspire. They are a testament to her belief in the power of social media as a tool for positive change and community building.
Generally, Roxy’s story is one of transformation, empowerment, and community. From overcoming personal health challenges to building a brand that uplifts and inspires, she continues to push the boundaries of what is possible. Her clothing line, podcast, and non-profit work are interconnected components of a larger vision to create a more inclusive and supportive world. Roxy’s journey is not just about her own transformation; it’s about inspiring and enabling the transformation of others, one empowered woman at a time.
